![]() Our core values are: stay balanced, go further, build relationships, champion differences, and be humble. ![]() The mission is like the religion of the company and the core values are the Ten Commandments. Mission-driven companies instead have clear core values that guide us. Lalezarian : In my experience, the companies I worked for generically defined culture as “Can you grab a beer with this person?” That’s a vague way to talk about culture and leaves a ton of subjectivity for each person on the team to play in. Whereas in our view, sexiness is being who you are and owning it and being confident.ĭenning : Does that translate to culture? When you think about the legacy brands in our space, “sexy” tends to be a little bit more superficial, or visual. It’s almost about redefining what sexy means. It’s something that I spend a lot of time articulating because it helps people understand the “why.” Why do we do what we do? Why do we go to work every day? Mission is what motivates us, and in many ways, the job we go to every day says a lot about who we are and what we believe in.Īt MeUndies, our mission is to inspire confidence and individuality through fun and comfortable underwear, because when you feel good anything is possible. In our view, the modern way of building a company and attracting talent is first focusing on the mission of our team. Stephanie Denning : What is the mission at MeUndies?īryan Lalezarian : First, let me touch on why defining a mission is so critical. I spoke with Bryan Lalezarian, CEO of MeUndies, about their mission, their customer focus, and how he plans to continue to grow the company. So how then has a company like MeUndies built a successful subscription business model on this very idea? Unless your significant other is buying you underwear, I had a difficult time imagining the men I knew subscribing. ![]() But the male demographic remained a mystery to me. ![]() Lackadaisical or admittedly negligent about buying pajamas, I could see my use case for the product. The utility of the product for me though quickly morphed into a pajama set. It turns out my unintentional Valentine’s Day gift to myself lived up to the hype: Surprisingly soft and comfortable. The doorman took one look at the package, looked back at me, and gave me a wink. He pulled out a white package with red hearts all over it. A few days later, on Valentine’s Day, my doorman called me over to hand me a package. With that in mind, I went to the website, ordered a few pairs, proceeded to checkout, and was done with the thing in under five minutes. The first time I heard about MeUndies was in an ad during Bill Simmons’s podcast in which he praised the product as soft. Their tagline is “feel-good underwear for men and women.” To purchase underwear on the website, you can either buy it individually, in a pack, or via a subscription. MeUndies is of the new crop of direct-to-consumer businesses, redefining why and how consumers buy underwear. This used to be true, but the landscape for men’s underwear is changing. ![]() The underlying assumption in the measure is that men’s underwear is a necessity, not a luxury. If the economy experienced a downturn, men reacted by purchasing less underwear. The Men’s Underwear Index stipulated that sales for men’s underwear was relatively stable over time and therefore proved a good indicator of overall economic health. Alan Greenspan, our former Federal Reserve chairman from 1987 to 2006, used to measure the health of the economy with an unusual metric, a measure bestowed with the technical term: The Men’s Underwear Index. ![]()
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